Breyers Delight needed promotion material to use on social media for their new product. They approached me to make a short video, because promotional videos are an effective way of attracting customers. These videos are designed to promote your business and its products or services. You can get the most out of those videos, if you share them with influencers on social media, like Instagram. They have a high reach and a big audience. Influencer marketing is one of the best ways to promote your product. This way of advertising is relatively inexpensive, compared to advertising in magazines, television etc. I’ve made an action video for their target audience to not only promote their product, but also deliver a message in it. I wanted to encourage people to eat their ice cream after a work-out without feeling bad about it. I always want to give that extra in my videos!